MARTA HERRERA
INTERIOR DESIGNER
Galenicum stand. CPHI Madrid trade fair - Equipo 63
All the project is developed considering the central pilar located on the space. The solution for this characteristic was to envelope the pilar with a corporate skin made with metal chain. Inside this space, a meeting room and a cloakroom are located.
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Galenicum have an impressive brand identity wich is used on coatings like the vitruvian man located on the main colum sculpture and the sea images located on lateral walls.
Schneider Electric stand. Interihotel trade fair - Cordero y Viñas architecture
The client's guidelines were to create a non-figurative hotel room where their KNX new product could be displayed. KNX sistem allows to manage light and electronic devices just touching a screen sized as a standard switch. According to the needs of the guests, this sistem can easily create different scenes of lighting.
So the interior design challenge were to create an space that allows the user interacting with the room (color change, lighting intensity and blind movement) from Schneider KNX system. It was possible to do it thanks to the cloud of LED light that is born on the sample table and fly over the sculpture bed.
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All the space is coated by white colors in order to not interact with lights created by the visitors using KNX system.
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Photos taken by Marcela Grassi.
Stand built
3d image project stand
Full image of the stand without any activated KNX device scene
Image of the stand with disco scene activated
Image of the stand with a scene of corporate colors
Exhibition space for Schneider electric headquarters - Cordero y Viñas architecture
Exhibition space design for Schneider electric headquarters located in Madrid. The client's briefing was to recreate an office, a home and a restaurant inside a space room of 30 m2.
The product to be shown on this space is an electrical and lighting control system in which different scenes must be turned on by means of a control panel. Since there was not enought space available to recreate the three spaces, it was decided to recreate a small city inside a model where the bar-restaurant, the office and the home were represented on a small scale.
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This exhibition space is where the client have to to interact with the product. This is whay we play with the surprise effect of the spy glass. We let the client see the model's interior only when the electrical control system is used.
Upon entering the space, the user only sees a mirror-made model of a city. By darkening the room by means of the black velvet curtains on the window and beginning to interact with the system, the different scenes found inside the houses are discovered, showing how the product works.
Space with open curtains, mirror city model does not let you see the interior of the restaurant, office and home
General space with open curtains
General space with closed curtains, the interior of the model is discovered
General space with closed curtains, interacting with the interior space of the models
Command post from which the product demonstration is made
Interior mockup with neutral space
Interior model interacting with the control system
NH Telefónica auditorium stage
This conference hall is located inside NH Telefónica hotel. This is an hotel owned by Telefonica where some company events take place. The client's premises are to design a scenario that elevates the speecher, where projections can be used and also integrate a video display system that is always running. In addition, a display on the speaker's feet where the dialogues of the presentations appear should be integrated on the space.
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Everything has been achieved thanks to a background made of slats of different shades of blue (to link it with the corporate colors of the company) that decorate the stage when no presentation is taking place. In order to be able to project the images, two projection screens are installed on each side of the stage that are operated with a remote control.
The floor of the space is white so that it stands out on the existing black carpet in the space.
Front photo with lights off
Front photo with lights on
Stand for Towers 2012 - Team 63
Wine copany stand design made for trade fair, Client's premises consisted of creating a semi-private space where wines could be visible from the outside. Using brand's colors.
